How At Home Skincare Devices are Taking Over the Market

With a global market estimated to reach 90 billion dollars by 2030 and a growth rate of around 100% per annum, the market for every type of Skincare Device and Beauty Instrument has skyrocketed since 2020. Why the growing trend for the At-home Beauty Device?

According to industry experts, one of the main attractions lies in the fact that customers are more educated about and interested in improving their own skin, fueled by social media. The control and instant gratification that goes with using a personal Beauty Instrument, where results and skin improvements are immediately visible in the bathroom mirror, is too good to ignore.

There is also a cost-benefit, where consumers are saving by avoiding hefty beauty salon price tags and repeat visits. Simultaneously, technologies are becoming more intuitive, making each Beauty Apparatus easy to use and tailored for the individual.

Whether you're just starting your skin-care journey or are a seasoned enthusiast, the market is filled with options. From advanced facial toning tools to a foundational Pore Cleanser, there's a device for every need. The most popular categories include tools for deep cleansing, anti-aging solutions like the Microcurrent Beauty Device, and light-based therapies for rejuvenation.

Two categories, in particular, have seen a surge in sales: cleansing tools and light therapy. Brands are competing with ever-more effective technologies to entice consumers, who are highly educated on what their skin needs. The Facial Cleansing Brush, for example, has evolved far beyond a simple brush. Many now function as a multi-purpose Face Washing Device that can also perform deep cleansing and impurity Export Device functions. Similarly, the LED Beauty Device category has expanded rapidly. You can find everything from a full LED Light Therapy Mask to a more portable Small Panel LED Light Therapy Device, both often referred to as a Photon Skin Rejuvenation Device.

Let's look at some examples. The Silicone Face Brush promises to reduce fine lines and wrinkles as well as deeply cleansing the skin. The LED Face Mask Skincare Equipment offers near-infrared light therapy, which can be a form of Red Light Beauty Device clinically proven to help with anti-aging, while a Blue Light Acne Treatment Device targets blemishes. The recently launched Magnitone London Face Rocket is a perfect example of a multi-functional device, housing the technology of a Radio Frequency Device, a Microcurrent Beauty Device, and an LED Beauty Device all in one. Meanwhile, other devices use Intense Pulsed Light (IPL) to zap spots, reduce pigmentation, and treat thread veins on the skin’s surface; many are slim and light enough to fit inside your handbag.

But are they safe? Every legitimate Beauty Apparatus or Skincare Device must go through rigorous testing prior to becoming available to sell, and most come with very specific instructions to avoid accidental over-use. The top brands have time-specific clinical trials behind them to support outcomes, but do be aware of ‘dupe’ or counterfeit products which do not boast any of these accolades and, while cheaper, will not provide the desired tech.

What’s next? Artificial Intelligence will give consumers a deeply personalized and interactive experience with their at-home beauty devices. Additionally, devices will become more sustainable and inclusive.

The future of at-home beauty is exciting and full of adventure. But remember to do your homework, really think about what you want to get out of your chosen Beauty Instrument, and avoid simply buying something endorsed by your favorite influencers. Also, understand that results may take time versus in-clinic beauty treatments, so persistence and consistency are key.